The Euskaltel Group strengthens its remote sales channel with new head Francisco Trujillo

• Francisco has over 20 years of experience in the telecommunications industry and joins the team to help grow the company.
• With this appointment, the Euskaltel Group reinforces its organisational structure to help drive the transformation and expansion process across Spain that began in May with the launch of Virgin telco.

Bilbao, 22 October 2020. Francisco Trujillo Sánchez joins the Euskaltel Group team from the MásMóvil Group as Head of Remote Sales Channels following a long career in the industry.

Francisco will report directly to the Head of Mass Sales, Alfredo Ramos. He has a degree in Economics and Business from Seville University and an MBA from the IEDE Business School in Madrid.

Over the last 10 years he has specialised in the management of online sales for telecommunications companies with notable growth, such as Jazztel and the MásMóvil Group, and with excellent results. Furthermore, he has previously held various senior positions managing inbound and outbound call centres, both in-house and for distribution channels. He has also worked in several marketing departments, giving him a very broad view of the internal workings of telecommunications companies.

Francisco's functions at the Group will include ensuring that the new operator complies with the digital strategic plan, taking charge of the group's remote channels, i.e. boosting digital sales, including online generation and conversion from its own website, full funnel online distributors and he will also be responsible for inbound and outbound telesales.

As José Miguel García, Euskaltel Group CEO comments: "Francisco's joining our team only goes to show our strong commitment to the Group's success and maximum growth. His broad vision of the telecommunications industry and his digital expertise will help us achieve the objectives set out in our roadmap. Francisco is a great professional and we are delighted that he is joining our project to share all his valuable experience".

Francisco Trujillo, the Group's new Head of Online Sales states: "Spain's telecommunications industry is hugely relevant and the Euskaltel Group is one of the most influential, key players. I am proud to be a part of this project, which has a winning value proposal, a vastly experienced team and one factor that sets it apart: the customer really is at the heart of the strategy"

This appointment enables the Euskaltel Group to reinforce its organisational structure to help drive the transformation and expansion process across Spain that began in May with the launch of Virgin telco. Both the industry and the market have acknowledged the Group's tangible growth and worthy ascent, as the company's latest mobile portability data are positive, placing it fourth in the industry on a national level.

The secrets of the company's success include its distinguishing commitment to value and its ongoing desire to offer services of the greatest interest to customers. The company's new content offering was launched a few days ago, combining Netflix with an additional 10GB for all customers. Last week, the company also signed an agreement that will enable it to offer customers 5G mobile technology from 1 January 2022 as a Mobile Virtual Network Operator hosted on the Orange network.

Euskaltel - Communication Department

comunicacion@euskaltel.com