15
2013
Annual Report
overall compared to previous years, even of two digits, that
means an annual decrease for the overall market of nearly
10%. This result is, particularly, due to the efficiency savings
by the company in order to offset the revenue trend due to
the market pressure.
Euskaltel ended 2013 with a positive free cash flow of 86.1
million euros, fully from its operation, in a climate where,
practically, all the operators of the sector saw their cash
flow evolve in the same negative way as their EBITDA.
Efficiency and advanced technological solutions
Euskaltel has tackled the 2013 challenges with a series of
specific and concrete measures. On the one hand, special
mention must be made to the launch of its OSOA combined
product, to which 50,000 households (out of the 220,000
with Euskaltel Fibre Internet) have signed up to in 11
months. This is a product that fosters convergence and
flexible bundles between the different Euskaltel products
(Broadband, Television, Mobile, Fixed Lines, etc.), so that our
customers can enjoy the best Internet prices. On the other
hand, Euskaltel has increased the Broadband capacities
for its customers, by optimising the technology resources
and showing that speed is not a limitation in the fibre
optic network already deployed by Euskaltel. Furthermore,
the very positive response by the customers regarding the
possibility to finance the purchase of mobile terminals in
monthly payments has lead to a significant increase of sales
for this concept and has complemented the other Mobile
Telephone products, both the SIMPLE (SIM only) tariffs and
market share in
Fixed Lines
.
47%
market share in
Broadband
.
43%
market share in
Digital Television
.
60%
market share in
Mobile
.
18%
