17
2013
Annual Report
a percentage close to 60% of market share in the Basque
Country, compared to 22% of the first alternative operator
in the rest of Spain.
In addition, and despite the complexity of the economic
climate, Euskaltel has been able to meet its “fundamental
goals”: it has performed more favourably than the market in
revenue, it has seen a further improvement in the evolution
of the operating profitability (which has been negative in
the sector overall) thanks to the efficiency measures, and
it has generated a significant positive free cash flow in its
telecommunications business.
With regard to 2014, the projects underway and which have
proven and are proving to be successful, along with those
that are scheduled to begin in 2014, particularly regarding
Television, repositioning broadband speeds and the
migration of the mobile telephone access services retailer,
are expected to overcome the market uncertainties with
successful results.
