25
2013
Annual Report
Main TV Premium Extra channels
SERIES
&
FILMS
SPORTS
DOCUMENTARIES
HOME
YOUTH
&
MUSIC
FILMPACK
A LA CARTE
CHILD PACK
Euskaltel continues to improve its channel line-up, by
adapting it to the latest trends and adding leading content.
An example of these improvements are 4 of the most
popular TV Premium Hollywood channels - Cosmo, Canal
Cocina and Vaughan TV (Learn English) - being added to
the Basic TV package, for just a low monthly fee.
We have also added channels to the Premium and Filmpack
packages.
Yet Euskaltel’s innovation in TV does not stop here. We
have changed the dials to make it easier for the user to
delve into these and other channels to further enhance the
customer’s experience. The new line-up improves access to
and perception of the TV contents.
Companies
In 2013, the ‘Connect-Lan’ customer data private network
product has been upgraded for the business segment. It is
now the highest rated and most sought-after product by
our business customers.
Using our technological advantage, we have increased and
improved the convergent and integral offering of the ONE
service and launched a new service that includes telephone
switchboard services but hosted in our network: the Virtual
Switchboard.
Commercial actions
In 2013, commercial actions have been particularly focused
on increasing customer loyalty among our customer base.
Among many actions we have included the possibility of
contracting a new service and using it free of charge during
a trial period.
