20
2013
Annual Report
Euskaltel Products and Services
At Euskaltel, we believe that a way to fulfil our mission
“To
provide a full response to the communication needs of people and help
to ensure greater productivity of the companies…”,
is by defining
and launching new products and services as the result of
analysing the expectations of our customers performed with
the support of market studies and surveys.
The main product and service actions in 2013 have been
particularly focused on integrated products that have
enhanced the Euskaltel competitive advantage as a global
operator with its own advanced network:
Integrated products
We started the year by further consolidating the integrated
product strategy with ONA. The way of marketing
telecommunications has changed. It is no longer enough to
focus on marketing the DUO (Line + Internet) package with
new customers. There are other market demands and that
is also true of Euskaltel’s needs. ONA and its message “It is
good to have a great deal in common” were launched.
ONA provides us with the opportunity to offer highly
competitive Internet prices that are, also, based on a
tempting range of other products such as Mobile Phones
and TV.
This is all underpinned by the new values provided by
prices forever and flexibility in the shaping of the package.
We managed to secure 40,000 customers thanks to ONA.
Since then, the range has continued to improve and the
name has changed to OSOA. OSOA is the maximum Internet
speed, is unlimited mobile and is the best quality television.
It has improved the offering, but keeps the ONA essence
and value. It continues to deliver savings to our customers,
continues to be flexible and the emphasis continues to be
on adding more products.
Ultrafast Broadband
In 2013, Euskaltel continued with its commitment
on innovating and bringing the latest Internet access
technologies to its customers, at the same time as ensuring
excellence in this service. Therefore, despite offering a
range substantially superior to that of its competitors, it has
yet again increased the speed to all its customers, based on
the capacity of its state-of-the-art fibre optic network.
With the launch of the 200 Megas Internet, Euskaltel is
Campaign announcing increased Internet speed to all its
customers, based on its network capacity.
