16
2013
Annual Report
the bundling with the Broadband.
As part of the search for efficiencies to deliver competitive
services to customers, Euskaltel is also transforming its
marketing and communication processes with its customers,
driving online channels, facilitating communication with
the customer and fostering the new ways of being in touch
offered by the new technologies.
As it strives for the best long-term technology solution for
its customers, Euskaltel has reached a new agreement to
share the data and telephone mobile network with Orange
who will become the wholesale provider of access services
for Euskaltel over the coming five years, from 1 January
2014 onwards.
Leadership
Euskaltel is in the seventh operator in Spain in terms of
Fixed Line revenue (resulting from being the fifth in Fixed
Lines, the sixth in Internet services and sixth in pay TV
subscribers) and in ninth place in mobile telephone revenue.
This means an overall eighth place in the total revenue by
operator ranking. The business trends in the Basque market
are comparable to the overall figures for Spain in terms of
revenue revolution both in Fixed Lines and mobiles, also
including broadband, that had been the driver of the sector
up until now.
At the end of 2013, Euskaltel is the second cable operator in
Spain, the sixth operator in customers with own Fixed Line
network, the seventh operator in the ranking of Fixed Line
revenue, the ninth operator of Spain by mobile telephone
revenue, sixth in Internet revenue, sixth in number of
subscribers to pay television and the eighth operator of
Spain in total revenue. It is the broadband leader in the
Basque Country, with 43% market share, as well as in Digital
Television, where it has a market share of almost 60% and
shares the leadership in Fixed Lines where there is the own
Euskaltel network, with 47% of active lines. With regard
to contract mobile lines, it has a share of 18%, making it
the second operator of this type of mobile lines in the
households of the Basque Country.
It is, furthermore, the first alternative operator in Spain by
market share in Fixed Lines in its sphere of action, reaching
penetration levels in the different businesses clearly higher
to those of the first alternative operator in the rest of Spain.
In Fixed Line telephones, Euskaltel has a percentage close
to 40% of market share in the Basque Country, compared to
11% of the first alternative operator in the rest of Spain. With
regard to broadband, Euskaltel has a penetration of 43% in
the Basque Country, compared to 12.9% of similar operator
in the rest of Spain. And in Digital Television, Euskaltel has
Euskaltel ended 2013 with a net
increase of 32% in valued-added
customers (contract customers) from
Mobile Telephones.
