49
2013
Annual Report
Special mention of the areas in which we worked in 2013:
Family arena
At Euskaltel, we have a broad range of services aimed at
families. We have approached this area from the point
of view of attracting and establishing customer loyalty.
The agreements with
Large Families
, over four thousand
members in
Hirukide
, an entity with which we actively
cooperate, along with the discounts negotiated to members
of these associations, have ensured a very important group,
from the point of view of residential customers linked to
Euskaltel. We work with them by showcasing the company
at their annual territorial events, along with catalogues of
grants and subsidies that the families regularly receive.
Special mention has to be made of Aste Nausia, the main
week of festivities in Donostia-San Sebastián and Bilbao,
with the sponsorship of any local festivity, fireworks, and
customer-experiences at family events and activities linked
to leisure.
Integration and Equality
Euskaltel fosters equality and respect diversity within its
Alberto García Erauzkin, Chairman of Euskaltel, speaking at the
Bilbao Financial Club business forum.
Fernando Ojeda, General Manager of Euskaltel, at “Prest”, a
session that the company holds with its business customer every
year to share ideas from the world of telecommunications.
