51
2013
Annual Report
competitors on the market. There are no great differences
in product, prices, value-added services or customer care.
How can customers be attracted and retained? Experiences
that offer areas of emotion that cannot be bought, and
this intangible may be a plus in the decision to remain or
change operator.
We organised fifteen experiences in 2013, many of them
with a huge level of online fans, which have expressed their
gratitude and assertiveness in the offering launched. All
those experiences are linked to sponsorship concepts that
are set up to be inimitable and unique experiences.
Basque Pelota, along with Football or Surfing, help to connect Euskaltel with the fans through the values that sport transmits.
Euskaltel’s accumulated investment
stands at 1,866 million euros, the
highest per inhabitant of the sector in
Spain: 860 euros.
