50
2013
Annual Report
company values. And this commitment internally within the
company has external visibility.
Combining these values with the requirements of the
LISMI, Social Integration of the Disabled Act, agreements
have been established with Basque Team, which works
in order to foster the elite sport of the Basque Country,
to encourage sportspeople with functional diversity and
professional sport in women. This activity is included
within the reversion activities that the LISMI envisages for
Basque companies.
Likewise pursuant to the LISMI (Social Integration of the
Disabled Act), an awareness-raising programme has
been set up in Euskaltel through lectures and talks for
employees, in conjunction with the Adecco Foundation, in
order to bring the values of personal achievement and the
integration of the disabled in everyday life.
With regard to Equality, Euskaltel takes part socially in
activities that foster this area, such as taking part in the
election and prize for the business woman of the year that
is organised by the Bizkaia Association of Businesswomen
and Women Directors.
Sports
Every year, Euskaltel organises a family sports day called
Kirol Eguna Euskaltel. Games and competitions are held
during the fun event aimed at young and elderly where
whole families enjoy trying out free-of-charge different
sports in a healthy spirit.
Based on the idea that a taste for sport often goes from
being something rational to something emotional, Euskaltel
seeks to share those emotions with society. Thanks to the
emotional link that we establish by sponsoring football
Euskaltel works with different foundations for the job integration
of people with disabilities.
teams (Athletic Club, Real Sociedad and Deportivo Alavés),
we are reaching out to the customer and sharing with the
fans their moments of euphoria and joy, as well as their
suffering and concerns.
Yet beyond football and its media coverage, we also value
sports that are so deep-rooted in our society, such as
surfing, by means of sponsoring over 15 competitions and
championships organised by the EHSF (Euskal Herriko Surf
Federazioa) surfing federation along the Basque coastline,
without forgetting the importance of mountain climbing, or
Basque pelota. They are all vehicles to transmit the values
linked to Euskaltel, including hard work, team work, health
and nature.
Experiences
The experiences are linked to the strategic positioning
that Euskaltel has defined as a differential value towards
its customers, an aspect that is also being managed by the
