Experiences

Sponsorship has created a wide range of potential experiences to reach out to customers. This is the world of intangibles, the world of the unobtainable. This is what cannot be easily acquired, or acquired with money alone.

We have maintained our sponsorship because it is a way of finding out from customers whether or not our sponsorships are meeting with success, and also because it boosts our customers sense of belonging with respect to the company.